Product Awareness White Paper

Commerce is becoming pervasive

Commerce is becoming pervasive. Consumers today want to get whatever they want, whenever they want, wherever they want, and in a way that is most convenient to them. 

Consumers now have the ability to access product information anytime they want and from a myriad of devices and channels, because of increased connectivity. In this scenario, the capability to deliver a Product-Aware experience is essential. Product Awareness is the ability to access rich, deep, and comprehensive product information in real time from the web, sensors, and smart wearable devices.

Download the Product Awareness white paper to learn: 

  • How we are moving from multi and omni to an infinite-channel world
  • How every app and website will become product-aware
  • The current applications of Product Awareness 
  • How an Infinite Product Catalog in the cloud will allow Product Awareness to scale
Get the Product Awareness White Paper

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