Augmented Reality and the Future of Commerce

With the success of Pokémon Go, "augmented reality" has come to the forefront of technology. Aside from causing pedestrians to stupidly wander into traffic, however, Pokémon Go indicates that we're ready for augmented reality in a way we weren't when Google Glass lived and died. How might this change the way we live, work, and shop?

Our Founder and CEO, Sanjay Parthasarathy, started playing Pokémon Go the weekend it was released and he’s been thinking about the implications of augmented reality on the future of commerce ever since. View our recorded webinar and hear him answer these questions:

  • Are we more ready for augmented reality shopping apps now than when companies like IKEA and Elizabeth Arden introduced them several years ago? 
  • How will augmented reality change shopping for consumers?
  • What changes will retailers need to make in order to compete in this Brave New World?
  • And more!
View the Augmented Reality Webinar

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